Muppet Meals didn't just come from a love of dogs; it came from a deep need for change.
This has to stop.
A world without animal suffering.
While we cuddle our own dogs on the sofa, thousands of dogs worldwide, Beagles in particular, are still locked up in laboratories for pointless animal testing.
My dream with Muppet Meals is simple but ambitious: a world in which no animal has to suffer for the care of another. That's why we choose 100% plant-based and 100% cruelty-free. By choosing plant-based food, we remove the source of animal suffering and show that a super-healthy dog's life goes perfectly hand in hand with a clear conscience.
Every bite of Muppet Meals is a voice against the livestock industry and a fist raised against animal testing. Together with the Muppet Community, we're building a future in which every Beagle, every dog and every animal gets the freedom they deserve.
Our road to change
To make our mission, a world without animal suffering and animal testing, truly succeed, we have a crystal-clear plan. Every purchase at Muppet Meals contributes directly to these four steps:
Step 1: Proving it can be done
We deliver undeniable proof that dogs become fitter, healthier and happier with 100% plant-based, cruelty-free food and care. Backed by science and approved by our critical Muppet Panel.
Step 2: Owning the source
We invest in our own sustainable products. That way, we guarantee the highest quality and full transparency, and we know for certain that no compromise whatsoever is made on our cruelty-free promise.
Step 3: Building our own meeting places
With the proceeds, we'll build our own Muppet Meals shops, among other things. Places where dog owners come together, get advice, and where the 'golden glow' becomes tangible.
Step 4: Impact on an unprecedented scale
By integrating everything, we create economies of scale that make plant-based food and natural care the standard for dogs. That way, we make natural, cruelty-free products accessible to every single dog and reduce animal suffering worldwide.
That is our promise. That is our golden mission.
A paw from Pepper & Tess, and warm wishes,
Marieke Bussink Founder, Muppet Meals